Master Business Management – Digital Business Management

Master Business Management – Digital Business Management

The Master of Science Business Management qualifies graduates for management positions in startups as well as international companies and organisations that are facing the challenges and opportunities of the digital era.
The programme offers you:

• A profound knowledge of concepts, theories and applications of all major subjects of business administration and a specialisation in Digital Business Management.
• An interdisciplinary understanding of management in an international context as well as insights into different sectors and types of companies in order to provide students with the necessary skills for a leadership and management career in rapidly changing companies and organisations.
• A modern online study programme characterised by media diversity marked by a high degree of flexibility and a regular offer of exchange and frequent interactions between lecturers and students.
• An option of studying additional modules (including certificate) at our partner university, the renowned Porto Business School (e.g. Corporate Sustainability, International E-Commerce Strategies, Managing Global Supply Chains).
• A dedicated Career Service and a strong BPS network.

Skills you will acquire:

• Profound business management knowledge and methodological skills in the field of digital business management.
• Development of an entrepreneurial mindset coupled with competences for the implementation of digital business strategies.
• Ability to manage digital innovation and transformation processes.
• Leadership skills development based on a leadership assessment and in form of individual coaching.
• Wide range of electives for individual profiling on current topics of digitisation in different functional areas.

Programme Structure

The Master of Science Business Management begins in October and runs over the course of 24 months. The distance-learning programme is divided into three sections:

• Phase 1: You learn and build upon fundamental concepts, theories and applications of business administration. You will develop an essential understanding of management with special emphasis on digital business
• Phase 2: Through the elective modules, you will specialise in Digital Business Management
• Phase 3: Your master's Thesis

Programme Content

The Master of Science Business Management deals with the complex topics of leadership and management of companies and organisations in the globalised and digitalised age. In addition to traditional management skills, you will learn new forms of shaping business models and value chains, marketing products and services as well as modern leadership and management systems.

The specialisation in Digital Business Management prepares you for leadership and management positions in companies that face the opportunities and challenges of digitization in business and work. Since new business models have to be invented and existing structures and processes have to be replaced or at least adapted, it is our aim to teach Digital Business Management from the perspective of digital entrepreneurship (startup focus) and the perspective of digital transformation (corporate focus). You will extend and broaden your knowledge in areas such as digital work, digital finance or big data. The degree course will be crowned by your Master's thesis which can be designed as a company project and submitted on a topic of your choice.

Download the Curriculum here

A detailed description of the modules is given in the module guide, which you can be downloaded here: Module Guide